Monthly Archives: October 2017

A Week Full of Fashion

Fashion week is a week-long event that is held to commemorate the fashion industry and the cogs that keep the wheel moving. Fashion designers, brands and houses display the latest and best of their collection via runway shows. Buyers and the media are prominently present during this activity and this helps the designers to showcase and sell their work. Fashion week is an important event in the lives of the fashionable since it is here which determines the trends that are in Vogue and those which are passé. The most popular and well-known fashion weeks are held in the four major fashion capitals in the world namely New York, London, Milan and Paris.

Fashion has stormed the globe in a big way and some other countries which also host other important fashion weeks in the world are; Madrid, Australia, Rome, Dubai, Hong Kong, Buenos Aires, Singapore, Toronto, Jakarta, India, Berlin, Barcelona, Seoul, Tokyo, Sao Paulo, Los Angeles and Dallas.

Fashion week is a seven day long entertainment cum business event where people from all walks of life fraternize with those from the fashion industry. This event is bi-annual in nature and is held in the major fashion capitals in the world like London, New York, Paris and Milan. Fashion weeks are held several months prior to commencement of the fashion season so that it allows the buyers and press a better chance to preview the trends and designs for that season. January to April hosts fashion shows to showcase the autumn and winter collections. On the other hand, September to November showcases the spring and summer collections. This gives ample time to the buyers, retailers and purchasers to assimilate and include the fashion designers into their stores.

Exciting Careers in Fashion

Fashion has a rippling effect on people from different walks of life. It gradually gains popularity among different strata of society. To help fashion reach out to the consumers, a large number of professionals are needed. Apart from fashion designing, you can find a number of exciting jobs related to fashion.

If you are not into designing but still want to remain connected with fashion, you can perform other job duties such as Fashion marketing/ merchandising/buying and forecasting in context of every kind of wear be it the sophisticated haute-couture, ready-to-wear or for the mass market and street wear.

Basically, the fashion and the retail industry at large works as team where fashion advisors, buyers, forecasters, merchandisers and marketers, fashion designers play their part well and keep the industry going. If you love fashion and want to be related to this field professionally, you can take up jobs such as that of marketing/ merchandising/buying and forecasting in this field. These jobs enable you to execute functions that help designers to sell their collections. As a buyer you have to perform a number of functions such as that of a fashion buying. You’ll be entrusted with the job of buying raw material/accessories for fashion houses, buying houses, export houses and retail line. For this you need to have a superior knowledge about the new trends that are likely to hit the market and probably which will fetch a large number of consumers. Fashion Marketing is basically concerned with making fashion reach out to maximum number of consumers and assisting fashion designers, retail stores to make fashion accessible to the target customers. You have to work with fashion designers, suppliers and also at the manufacturing level in order to even the process that precedes fashion designing.

Fashion Fiesta Wrapped In A Week

Creative sensational from different parts of the world taking style, beauty and definition of fashion to its edge, promotional linchpin of a multibillion-dollar industry, I am talking about nothing else but Fashion Weeks. Fashion weeks are hallmarks of fashion industry to rollout the new season feel in fashion. They generally last up to a week allowing fashion designers, artists and fashion houses to display their latest collection. It hallmarks next seasons in things, that’s why it is very important for buyers, media, celebrities and entertainment industry who take that fashion among the general public.

The most famous fashion weeks are held at Fashion Mecca Paris, Milan, London and New York. Since the new millennium fashion weeks are held in different parts of the world to put the local fashion on the world map and making a packed fashion calendar throughout the year. A refreshing sense of national identity and pride has emerged from the achievements of fashion sector – something that was otherwise traditionally been restricted to feats of sporting prowess, adding that its benefits go well beyond the fashion world.

Fashion weeks are held several months in advance giving chance to designers, media and buyers to preview the trend for the next season. Fashion weeks are bi-annual events; the fashion weeks conducted between January and March are called “fall fashion weeks” whereas the one conducted in September through November are called “Spring Fashion Weeks”. Some fashion weeks can be genre-specific, such as a Miami Fashion Week (Swimwear), PrĂȘt-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week, Palm Springs Fashion Week (Resort Collections) and Bridal Fashion Week.

Fashion with a Conscience

While wristbands have become a fashionable way to show our geopolitics we often forget that we can make an even bigger impact on poverty and the environment through the clothes we choose. Wearing eco fashion is one way we all can make a real difference. Organic cotton is one of the best examples of how each one of us can influence third world economies by encouraging fairer trade while helping preserve the environment.

A few weeks ago G8 leaders failed to set a date to end their agricultural export subsidies. While Western consumers enjoy low price clothing, they often forget that it hardly reflects the true cost of fashion. Conventional cotton is highly subsidised in countries such as the US and China. According to Oxfam, the US pays three times more in subsidies to its 25,000 cotton farmers than its budget for aid to Africa’s 500 million people. These subsidies make it impossible for third world countries to compete on international markets resulting in lower export earnings and even costing some countries more than they receive in debt relief.

Beyond economics, conventional cotton production has also many negative environmental impacts. While it is often described as the “Natural Fibre”, cotton requires more pesticides and insecticides than any other crops. According to PAN UK (Pesticide Action Network) cotton accounts for 10% of all pesticides and 22.5% of insecticides applied in agriculture. It takes 1/3 of a pound of pesticides to produce a single tee shirt. The same pesticides and insecticides that are linked to cancer are being sprayed onto field affecting farmers, health as well as the wildlife and the environment.